hurdl phone+bracelet

What is Hurdl?

Hurdl is the only technology that merges the euphoric live experience of wearable audience lighting with a powerful cloud-based marketing platform.


The highest activation rate in the industry with real-time targeted messaging via SMS, consumer’s most natural communication channel

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Our LED wearable is the brightest in the business. With 16 million color options, Pixl elevates the live experience and connects brands, artists and teams to audience members based on their unique SMS responses.
Lighting Director Controlled
Lighting directors control Pixls to create memorable lighting effects and turn the audience into part of the show. Hurdl’s patented Pixl System requires no extra rigging or personnel to implement and fits into a single road case
Event sponsor logos can be printed directly onto our wearable to build a powerful association with brands and the experience of participating in memorable live entertainment experiences
Pixls are lit and controlled based on the answers to the activation survey that users complete. Light up all of the single ladies! Honor the veterans in the audience. Light up fans of specific teams with their team colors.
98 %
Engagement Rate
100 +

Direct touchpoints


Hurdl provides a direct to consumer marketing channel for live event audiences, one of the highest value and hardest to identify consumer segments.


Brands build goodwill with consumers by enhancing the experience for audience members at live events.

Real Time

Messaging happens in real time before, during and after the event. The conversation takes place in-venue and continues long term.


The Hurdl EMP (Event Marketing Platform) is powered by SMS, the most immediate and familiar communication format. No app download required.


Proven Success

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611 Broadway Suite 630,
New York, NY 10012

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