About the project
WWE partnered with Hurdl to not only illuminate fans at its annual NXT Takeover: War Games at the Staples Center, but also to shed light on who attended the unique event. The WWE Universe, as its fanbase is called, is loyal, passionate and always looking to get closer to the action. By utilizing Hurdl’s EMP, WWE was able to communicate with fans in real-time during the event as well as send special offers. The lighting production team also created special moments with the LED PIXLs, amplifying WWE Superstar entrances and high impact points throughout the matches. The Velveteen Dream’s ring entrance amidst a sea of purple throughout the arena, was one of the most talked-about moments of the event. Ultimately, Hurdl was able to contribute to an engaging fan experience and helped WWE connect more closely with its fans.