89% of fans said that Hurdl enhanced their live experience.
Compare our numbers to industry standard SMS text and email/push marketing methods.Case Study
77.6% of attendees opted in to activate their Pixl at the Lady Antebellum/Darius Rucker Summer Plays On Tour vs the industry standard 5% for text to screen and 8% for email/push.
Of fans who opted in on the Why Don’t We tour, 99.4% clicked through to a merch offer sent 3 months after initial sign up. Other text platforms average 30% while email/push just 3%.
2.1% of fans that clicked through merch offers made a purchase vs .8% for other text platforms and 1% for email/push.
Atlantic Records yielded a $1.20 per head increase in revenue. Traditional text platforms: $0.14. Email/push: $0.02 per head.